Professional Logo Design Process — 10 Steps for Branding Clients


Get started with logo design: 10-step guide


Before proceeding with logo design, you should understand what the logo is and what it is supposed to do. A logo identifies a company or product by using a mark, sign, symbol, or signature. The logo does not sell the company directly and rarely describes business. The slogans derive their meaning from the quality of the thing that symbolizes it, and not vice versa - the slogans exist for identity, not for explanation. In short, what the meaning of the logo is more important than it seems.
To illustrate this concept, consider slogans such as people. We prefer to be called by our names - Jacob, Emily and Tyler - instead of the confusing and humanistic description of ourselves as "the man who always wears pink and has blond hair." In this way, the logo should not literally describe what a business does, but it identifies the business in a way that can be distinguished and remembered.

It's also important to note that only after the logo becomes familiar does it work the way it is intended, such as how we should learn the names of people to identify them. The logo defines a business or product activity in its simplest form. Here are 10 vital tips you need to consider your way to the ideal logo.
Professional Logo Design Process — 10 Steps for Branding Clients

Learn the logo 101
The effective logo is distinctive, convenient, practical, graphical, simple in shape and conveys a message of intent. In its simplest form, there is a logo to identify, but to do so effectively must follow the basic principles of logo design:
  • ·         Logo should be simple. The simple logo design allows easy identification of the logo and allows the logo to be versatile and memorable. Effective logos are characterized by something unexpected or unique without being exposed.
  • ·         Logo must be unforgettable. Follow closely behind the principle of simplicity is to remember. The design of an effective logo must be memorable and achieved through a simple and appropriate logo.
  • ·         Logo must always be. The effective logo must withstand the test of time. The logo should be a "future guide", meaning it must remain effective for 10, 20, or 50 years.
  • ·         Logo must be multi-use. An effective logo must be able to work across a variety of media and applications.
  • ·         Logo should be appropriate. How to place the logo should be appropriate for the intended purpose. For a more detailed explanation, see: What makes a logo good?

Create your own design process
Each designer has his own process and is rarely linear, but in general this is how the brand process is completed, which can be used as a guide to your creation.
·         Conduct a survey or interview with the customer for a design summary.
·         Conduct research focused on the industry itself, its history, and its competitor.
·         Conduct research into Professional logo designs that have been successful and current trends and trends that relate to the brief design.
·         Draw and develop concepts. Develop logo design concepts around abstract and research.
·         Take breaks throughout the design process. This allows your thoughts to mature and allows you to get renewed enthusiasm.
·         Choose to provide a few selected logos for the customer or a complete set. Get feedback and repeat until finished.
Ask the right questions
The common pity before starting a brand new project is failing to ask the right questions, which include searching on your behalf as well. Before you begin your development, get as much information as possible about your business, goals, target market, etc. If possible, try their services or product, visit their store - you should already identify them and their requirements.
Some important questions you should ask the customer before starting:
  • ·         How much do you plan to devote to this project?
  • ·         Do you have a specific deadline or project timeline?
  • ·         What are your goals and why?
  • ·         What is your product or service?
  • ·         Who is your target audience and who is the ideal customer?
  • ·         Who are your competitors and how do you differ from them?
  • ·         What is the idea behind the business name?

Price your business accordingly
Is the only most common question and can not be easily answered because each company has different needs and expectations. You should take a number of factors into account when designing a logo / brand identity, such as the number of concepts to be provided, the number of reviews that will be required, the amount of research required, the size of the business, and so forth.
The best way is to set a custom bid for each customer. To do so, you need to know how to price your designs, which is another subject in itself.
Jeff Fischer, the eminent designer and author, had this great point in his article "How I Should Get:" The main point I would like to convey here is that all designers need to work smarter in determining what their skills, skills and experience are independently. The customer is entitled to a fee on this basis without a question or apology, because being smart in determining what you should pay for your work will allow you to "work less and collect more" in the future.
Learn from others
By knowing what other brands have succeeded in and why they have succeeded in doing so gives you great insight and you can apply that knowledge gained in your own business.
For example, let's take a look at the classic Nike Swoosh (above). This logo was created by Caroline Davidson in 1971. It is a wonderful example of a strong, unforgettable logo, effective without color and easily developed.
Not only is it simple, fast and fast but it also has a related token. It represents the wing in the famous statue of the Greek goddess of victory, Nike, a perfect figure for sportswear. Nike is one of many great logos, but think of other famous brands you know and check out their logos - what makes them successful?
Take the right line
When it comes to logos, choosing the right font can break the design. The font selection often takes time to create the logo itself, and the font and tag must work toward the same goal (s).
Spend some time searching for different fonts that can be used for the project, narrowing them down, and then see how each gel records a logo mark, taking into account how to use the logo across the rest of the brand identity, along with the fonts and other images.
Do not be afraid to buy, modify or create your own line. Please also pay attention to the problems of license lines, especially in free lines, where they cannot be used commercially often.
Avoid clichés
Light bulbs for "ideas", word bubbles for "discussion", "international" ball bearings, etc. These thoughts are often the first things that arise in the head when brainstorming, and for the same reason should be the first ideas that are ignored. How will your design be unique when many other logos appear on the same idea? Stay away from these visual clichés and start with an original idea and design.
With this, please do not steal copy or "borrow" other designs. Although this should not be said, it often happens. The designer sees an idea he likes, a quick mirror, a change of color, or a word change, and then calls the idea into his own idea. Not only is this immoral, illegal and frankly stupid but you too will be arrested sooner or later. Do not use arrows or clip art - the logo is unique and original.
Limit sent concepts
You can explore wild exploration ideas, but do not provide the customer with many options. This means that the client will have a lot of control over the design direction of the project, while the designer should be the manager - unless you are appointed by an agency that has already been given design guidance.
If 10 to 20 concepts are presented to the customer, they will often choose what they consider to be less of a design. A good rule of thumb is to send one or three concepts you can personally see working on. Of course, the number of concepts you send from one project to another can change, but once you feel confident enough as a designer, these concepts, which consist of one to three concepts, should stick to the project on the head each time.
Deliver the correct files
Providing the correct files to the customer is one way to ensure that the client never returns to request revisions or different versions of the logo. It also ensures that the logo is displayed correctly in all circumstances, which should be supported by a style designer.
You must provide the client with five high-quality files for each logo format - that is to provide a topical color file, a pure CMYK file, a pure black file, a pure final output file and an RGB file. As a guide, these should be generally in EPS and TIFF (1500 x 1500 at 300DPI) and JPEG / PNG formats (800x800 at 72DPI). You can also provide favicon as well.
For further information Email at info@logoengine.net or visit logoengine.net for Affordable and professional logo design for your Company.

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